The weekend is when everyone relaxes and has fun, making this the busiest time and the time when the hotel is most likely to be full. In contrast, the hotel is least crowded during the middle of the week. What can be done to ensure that the hotel continues to host a significant number of guests in the middle of the week? Follow Hanami‘s article, “8 excellent midweek revenue-boosting strategies for hotels” to find out!
Develop cooperation programs with local tourist attractions
Many people will think that developing tourism cooperation programs with localities is strange and difficult to put into action. Cooperation, exchange, and sending of referrals about hotel booking, utility services will be experienced when booking at the hotel, some utilities will be experienced but only in the middle of the week. This will assist the hotel in improving profits and increasing revenue significantly, particularly during the middle of the week, which is always considered the bleakest in terms of room sales.
Take advantage of email customer care
After you have an old customer’s contact information, please stay in touch with them frequently to send them information on specials, incentives, and booking programs in the midweek. This is also a powerful strategy for keeping customers.
Customers know that getting a hotel room during the weekend can be challenging at times because the weekend is quite busy and local attractions are frequently crowded. Customers will benefit from the hotel’s amenities, services, and incentives when they book in the midweek as opposed to the weekend when local attractions are crowded. One of the best strategies to win business and draw clients to you is to provide a discount coupon for booking during the middle of the week.
Make special sales packages
Rather than just selling rooms, creating a special room sale package that combines services such as yoga, spa, etc. will always be one of the most effective ways to attract customers, and customers will be eager to experience some services at the hotel.
More weekend weddings should be held
It has become common for some hotels to combine weddings to increase hotel revenue. Incentives and promotions for weddings in the middle of the week are one of the most effective ways to help hotels increase revenue in the middle of the week.
Offer free food and services
Offering free meals and other services in the midweek is another effective strategy for getting people to book a room at the hotel. Winning the mentality of customers, who value freebies, is a benefit that can help in more effective customer attraction. To make sure that the hotel remains profitable, the costs must be calculated.
Giving customers incentives to extend their holiday
Customers are encouraged to extend their vacations and stay at the hotel longer rather than checking out on the weekend by receiving regular emails about activities, deals, and special customer policies. When you do this, occasionally your guests will decide to change their minds and stay longer at the hotel.
Cooperation with companies and business organizations
Booking rooms in hotels that combine business and leisure travel is a current trend that is growing in popularity. Due to the fact that most meetings take place in the middle of the week, the hotel will benefit financially from teaming up with enterprises to jointly book rooms for meetings and lodging.
Offer midweek vacation packages as an award
Currently, the trend of finding hotels through social networking sites is a common thing. Taking advantage of social networks or combining with businesses and TA channels to provide mid-week vacation packages as prizes is also one of the suggestions for you.
Finding solutions to help hotels increase revenue in the middle of the week not only helps hotels maximize profits but also boosts their brand recognition and value. Hopefully Hanami’s post on 8 excellent midweek revenue-boosting strategies for hotels will provide your hotel with access to increasing revenue.
