To sell rooms on the hotel website is an effective business strategy that allows the hotel to maximize revenue and increase profits quickly. However, how to generate revenue effectively is a thorny problem. Follow the post ‘How to Sell Rooms via the Hotel Website‘ of Hanami Hotel Danang to find out the answer!
How to Sell Rooms via the Hotel Website
The website is the channel managed by the hotel itself which is the official hotel promotion channel. This is also a channel for hotels to manage and promote their commercial activity. Customers can access the hotel website to search for and choose the room they want. If the website is properly taken care of, this will be a channel for the hotel to optimize revenue.
Advantages of selling rooms via the website
One of the most significant benefits of selling rooms through a website is that you can take advantage of the Billboard effect, which creates prestige for hotels while also offering more information for visitors, without having to pay any more expenses.
The Billboard effect means that when readers tend to search for an official hotel website when seeing the hotel’s information appear in another area such as OTA channels, or any post on Facebook,… Customers are likely to research and make a booking reservation. If the information, room prices, and promotions are more appealing and attractive, they will be more interested in the hotel.
The website is considered as the address of the hotel on the Internet. It remains indefinitely and incurs personnel and maintenance costs. Therefore, customers who book through the website will always have a sense of trust and safety because they know this is the official portal of the hotel.
On the website, customers can find information about the hotel’s introduction, history, overview, and so on. Moreover, they can find information about the hotel’s services and neighboring areas that are exclusively available on the hotel’s website.
When a guest successfully makes a reservation on the website, the hotel does not need to pay any commission expenses to the 3rd party.
Disadvantages of selling rooms via the website
Using a website brings certain benefits when selling rooms, but it also has its limitations. For example, you have to invest in content to attract customers, actively search for customers to visit the website, and always make sure to synchronize room rates with other channels.
It is necessary to invest in website development content. Because this is the primary and official information channel of the hotel. The website always needs to be updated when customers visit. Some information that customers can access about the hotel (promotion packages, incentives, services, etc), and customer experiences here (location, entertainment services, dining, etc). The more detailed the information, the better the image quality, and the more visitors there will be. They will have more confidence when booking a hotel.
How to sell rooms via the hotel website effectively?
With the aim of selling rooms via the Website effectively, hotels need to promote the advantages that many of these channels provide, as well as limit the disadvantages when selling rooms, specifically as follows:
First, there is an effective technique to convert the website user experience. To accomplish this, hotels must build a tight customer experience that captures the appropriate psychology and tastes at each point in time. For example, during Tet, we change the website theme to bright and happy colors to create an atmosphere; at the end of the school year, we launch promotions for families…
In addition, the hotel website needs to have attractive, relevant, and exclusive promotions and offers. As a result, customers will only want to book on the website. And the hotel will be able to simply clinch the deal without having to pay additional commission expenses for other online room sales channels.
Selling rooms via the hotel website is one of the effective ways to help the hotel raise revenue and become more well-known to customers. Hanami Hotel hopes the article ‘How to Sell Rooms via the Hotel Website’ will provide useful information for you if you want to focus on developing a hotel website. See you in the next posts.
