Last minute is a common phrase in the restaurant and hotel industries. This is one of the campaigns targeted at attracting customers and boosting sales at the last minute. So, what is Last Minute? What is your special offers for last-minute holiday guests? To find out the answer, read the Hanami Hotel Danang‘s article below!
What is Last Minute?
The term Last Minute in the hotel industry is used to refer to room bookings that are booked close to the time of departure. These deals often appear in customers who have a sudden need to travel for family or business reasons.
Special offer ideas for last-minute customers during the holidays
Create special discounts on your favorite items.
Each service and room class has different requirements and quantities. However, there will be more priority and preferred services. Hotels should mainly focus on this group to increase revenue. Create promotional packages, and special offers to attract consumers.
Send wishes to your loyal customers on the occasion of the holiday
Sending customers an eye-catching email, with charming greetings is an appealing approach for you to offer them discount codes or preferential packages. The hotel should pay close attention to the format and content of the email.
Remember to send the loyal customers good wishes for a happy holiday. This will make them feel excited and may lead them to choose a hotel as a destination when traveling.
Encourage customers to relax and enjoy
After a long and stressful work period, customers easily feel the need to travel. So, set up marketing campaigns that appeal to the customer’s need to rest and relax.
Be creative in how to attract customers
In order for customers to love and actively come to your hotel, invest in fascinating stories and tell stories with wit, vividness, and creative images. This is always an effective way to attract customers to the hotel.
Encourage customers to complete the reservation process
Customers often have the habit of not completing the reservation to the last step on the OTA pages or the hotel website. According to statistics, almost 80% of customers book a room online but do not finish the transaction to the fullest.
Therefore, use announcements, promotions, and discounts in order to help them complete the checkout process. This will significantly increase your hotel’s revenue.
Run flash sale programs
Running flash sale programs is always one of the top priority ways to encourage customers to consume products. Customers are constantly willing to spend and make purchases, especially during holidays and special occasions.
Hanami Hotel Danang hopes that through the article, the readers have gained more information about ‘What is Last minute? Special offer ideas for last-minute customers during the holidays’. See you in the next article.
